1.Make Visitors Stay longer in the websiteProspects walk into sales offices every day. The more number of potential customers, higher the chances of selling. The limitations of space limit the number of prospects you can entertain every day, in a virtual office such as a website. The possibilities are virtually unlimited. Businesses who do online marketing attract thousands of visitors into their websites and convert many of them into customers.
At the end of the day, the money you spend to do each sale will affect your bottomline. The internet makes it possible to decrease your marketing expenses while increasing the sales. Isn’t that wonderful ?
2.Engaging the Prospects OnlineJust like a smart sales person engages the prospect in any shop personally, your website needs to engage surfers browsing through your website. The time they spend in your website is an indicator of how well the website is engaging with the prospects.
Bounce rate is the measure of the number of people who leave your website before the first page gets loaded. It is the percentage of visitors who enter the site and then leave without continuing to view other pages within the same site. Bounce rates helps in finding out the effectiveness or performance of an entry page on generating interest to visitors in adhering to the site. Lesser bounce rate denotes better website, which can make visitors to cling on to the site. Factors affecting bounce rate are :
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