How to select the best digital marketing company for your needs? Digital marketing companies are being started by everyone from retired ad execs to teenagers. It is becoming very difficult for customers to distinguish between these companies.
The following factors will help you find the digital marketing agency best for the needs of your business.
List your marketing requirements
Before choosing a marketing agency, you need to have some idea of what to look for in a marketing agency. Based on your needs, you will be looking for a company expert with experience in some of the following:
- Website strategy, design and development
- Search engine optimization (SEO)
- Content creation and blogging
- Social media marketing
- Search engine marketing
- Analytics
- Email marketing
- Marketing automation
- Online advertising like facebook ads, google ads etc
2. Good all round capabilities
Too many digital companies have only one core competency like SEM or SEO and try and cover for the other areas through partnership or outsourcing. In such cases you might get good results on that one service but, will get screwed in the other areas. Good digital marketing companies have solid all round expertise and experience.
3. Cost
There are usually two types of digital marketing agencies to avoid. The first one we can call fishers. They quote ridiculously high costs and watch for the massive fish to reel in. They thrive on purchasers who either don’t grasp higher or don’t care. Second one is that do anything to get business types who will quote so low that it will be impossible to service the client over the long term.
4. A solid plan
Depending on the brief you can ask digital marketing c ompanies to come up with an initial plan. A decent plan should have what, why, when and where in real terms. Look at the key metrics that will be measured and if they make sense to you. You cannot expect an initial plan to have too many specifics but look for an overall common sense approach.
5. Discuss how they determine success
Before hiring the services of a digital marketing company, make sure they give you the details of their analytics plan. Reputable agencies will gladly lay out their plans. When they do, look out for the following key metrics:
- Website traffic
- Leads produced
- Subscribers
- Sales
6. Meet the team
Before hiring a digital marketing agency , ensure that you are introduced personally to the team your company is going to be assigned. It gives more true impression than talking to the people, getting to know their expertise and backgrounds, and showing interest in their previous work portfolio. As a rule of thumb, your marketing team should be experts in the following, be it individually or collectively:
- Web development
- Graphic design
- Writing and editing
- Marketing automation
- Project management
With that, we hope you mingle with the right people in your first attempt and save the trouble of tearing your hair out.
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