Tuesday, 28 February 2017

How to select your digital marketing company..?

How to select the best digital marketing company for your needs? Digital marketing companies are being started by everyone from retired ad execs to teenagers. It is becoming very difficult for customers to distinguish between these companies.
The following factors will help you find the digital marketing agency best for the needs of your business.
  1. List your marketing requirements

Before choosing a marketing agency, you need to have some idea of what to look for in a marketing agency. Based on your needs, you will be looking for a company expert with experience in some of the following:

  • Website strategy, design and development

  • Search engine optimization (SEO)
  • Content creation and blogging
  • Social media marketing
  • Search engine marketing
  • Analytics
  • Email marketing
  • Marketing automation
  • Online advertising like facebook ads, google ads etc

2.     Good all round capabilities

Too many digital companies have only one core competency like SEM or SEO and try and cover for the other areas through partnership or outsourcing. In such cases you might get good results on that one service but, will get screwed in the other areas. Good digital marketing companies have solid all round expertise and experience.

3.     Cost

There are usually two types of digital marketing agencies to avoid. The first one we can call fishers. They quote ridiculously high costs and watch for the massive fish to reel in. They thrive on purchasers who either don’t grasp higher or don’t care. Second one is that do anything to get business types who will quote so low that it will be impossible to service the client over the long term.

4.     A solid plan

Depending on the brief you can ask digital marketing c ompanies to come up with an initial plan. A decent plan should have what, why, when and where in real terms. Look at the key metrics that will be measured and if they make sense to you. You cannot expect an initial plan to have too many specifics but look for an overall common sense approach.

5.  Discuss how they determine success

Before hiring the services of a digital marketing company, make sure they give you the details of their analytics plan. Reputable agencies will gladly lay out their plans. When they do, look out for the following key metrics:

  • Website traffic
  • Leads produced
  • Subscribers
  • Sales

6. Meet the team

Before hiring a digital marketing agency , ensure that you are introduced personally to the team your company is going to be assigned. It gives more true impression than talking to the people, getting to know their expertise and backgrounds, and showing interest in their previous work portfolio. As a rule of thumb, your marketing team should be experts in the following, be it individually or collectively:
  • Web development
  • Graphic design
  • Writing and editing
  • Marketing automation
  • Project management
With that, we hope you mingle with the right people in your first attempt and save the trouble of tearing your hair out.

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Monday, 2 January 2017

How To Select Hosting Provider / Service..?

Most of the business owners perceive the worth of making quality web content and that they perceive the significance of developing responsive website.  However they may be unaware of this idea that selecting the proper web hosting to host your website is one among the difficult task. Selecting a reliable web hosting service is an important task. Web hosting companies are not equally good within the terms of providing their different features and services. Then, how do we determine if a web host is good? Which type of hosting service is suited for you..? There are too many things you have to consider before selecting a web hosting company. They are as follows.
1. Clear on your needs..

You should start from yourself. You can never get the right web host without knowing what you need. Check your requirements first. Understanding what you want is the best method to ensure you discover what you are looking for. These are some basic questions you need to answer for yourself which will helps to find your hosting needs. Some questions you can ask yourself include:
  • What kind of website are you building?
  • In which geographic area do you need to host your website?
  • Do you want Windows or Linux environment?
  • What platform are you using?
  • What applications do you use for your website?
  • How many visitors are you receiving? How much traffic are you expecting in future?
2. Pricing
When selecting a hosting service most of us will look at price first. But it’s not a    deciding factor. After all you may have a budget and then you would like to make sure that the package that you are enquiring about covers all the services that you just need. You need an affordable hosting provider, but you want reliability also. You need to ensure that their support department is in-house, not outsourced. In-house support and quality, reliable hardware is expensive. You need to make sure that you are getting the best service for your money. Compare the features of each provider provides with the fees before making a decision. Select the best combination of cost and features.

3. Customer Review
Customer review is very important one. Before selecting a web hosting company  you should ask questions about that company like, Are they easy to contact for support? What’s the average time it takes to respond to a ticket? When they find a problem with a site, what’s their course of action? Etc. Check out each company you are considering on Twitter or do a Google Blog search.  This may offer you an idea about what their current clients extremely feel about the company.  Here is wherever you'll realize the data concerning their client support department, like easy contact for support, average time for a ticket response, and the way, and how good are they about following up to make sure that your problems have been resolved. However, even though there are negative reviews, find whether or not they are replied to.Reliable hosting companies check websites review and reply to bad ones, giving solutions.

4. Technical Support
Technical support is an important feature.Before choosing a host check their reputation for client support. What are the different support channels – live chat, telephone, email? Are they available 24/7? Some web hosts can solely offer email support..Select a web host that provides telephone support also. Select the host that has the simplest combination of support choices that you simply feel can suit your demand best.
5. Website Backup
It’s not a problem why you have lost your data or why your website is down. you want to understand if the web hosting company you select features a backup commit to assist you recover simply just in case. You must ask to the hosting provider that “What is the plan..?” If you are not comfortable with the solution, you recognize what you wish to try and do. There are times once a web site crashes. Maybe a hacker got into your  WordPress blog and replaced your index.php file, or your entire database got hacked, or the server had a severe hard disk failure. If your web host does site backups usually then there is nothing to worry about when these incidents happen. Your hosting provider should be capable to restore back your full site in no time.

On backups, here are a few key questions to ask your web host:
  • Can backup be done simply through the control panel?
  • Does your web host offer full backups usually?
  • Can you restore your backup files by yourself simply?
  • Can you make  auto backup your site simply through cron job?

6. Hosting Control Panel
A user-friendly and functional hosting control panel is very important. It has to be clean and understandable. Without an adequate control panel, you will be left at the mercy of the hosting tech support staff – even if all you need is some basic server changes. Once you buy hosting, you will work with it through a hosting control panel. Test the c Panel before buying a hosting plan. All reliable hosting suppliers have demos of their c Panel. Of course, being a demo,it is not absolutely functional, however it'll assist you perceive what you'll be managing. The c Panel has to be user-friendly, understandable and clean, it has to include help links and a quick way to contact technical support.

7. Features / Add-Ons

This area of consideration comes down to the following question – What makes this hosting company special? What extra incentive do they provide to make hosting your site with them just a touch more attractive? Whether it’s multiple data centers, energy-saving practices, or additional features such as regular data backups or free domain privacy, hosting companies often offer more than just servers. If you see one that offers something you need or find important, that can be a good indicator that you should look into using that company.

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